Design for sustainability : a practical approach for developing economies
Crul Dr. M.R.M.
,
Diehl J.C.
2006
Companies all over the world increasingly need to innovate their products and processes to: keep up with competitive pressure; increase productivity within the region or worldwide; defend or expand market share; and to create the ability to attract foreign investments. However, companies in developing economies can be left out of this cycle for a variety of economic and structural reasons.