Changing the Nature of Tourism

This is about the world tourism organisation estimates that it employs up to the 10% of the world's workforce, and accounts for 10% of global gross domestic product. Its scale makes the Industry difficult to comprehend. This is compounded by its bewildering variety. And by the sector's phenomenal growth rate - among both international and domestic tourists. This document doesnt attempt to engage with the industry as a whole. Instead, Changing Nature concentrate on: nature tourism - the enduring appeal to tourists of the world's great nature sites in developing countries - visited by around 3 million UK travellers every year and actions that organisations - private, public and not-for profit can take to influence nature tourism